We Help Service Businesses in Florida Attract High-Value Customers With Digital Marketing and Search Engine Optimization (SEO)
What Is Search Engine Optimization (SEO)?
Search Engine Optimization defines the activity that influences search engine results pages. SERPs for short.
The search page organizes the results to show relevant content for the keyword or key phrase.
Being relevant for a keyword is rather straightforward. Most web pages achieve this with the natural content of their website.
Authority is much more difficult. Authority measures the quality and volume of other web pages that link to your web page.
Each web page on your site has the opportunity to rank well in the SERPs as long as other websites link to your web page.
Sometimes this is easier said than done.
Why does SEO matter?
For select industries, most customers first perform research online before taking action.
If you gain the attention of those people first, then you get to prove the value of your service before the next guy.
Some keywords have more search volume than others. Most people aim to rank for high volume keywords. They presume those keywords are the most profitable.
But that is not always true.
The type search has a giant impact on quality, volume and type of information the user desires.
For example, the term, "red Mustang" displays sites that list cars for sale and photo galleries of red mustangs. This key phrase is an informational type search.
But the search term "used red mustang 2014 v6 Orlando Florida" is much more specific. By anyone's guess, this is a transactional type of keyword search.
SEO can help you win all types of searches as long as you know which ones are worth winning.
What Is On-Page SEO?
On-Page SEO refers to the page structure, content, meta title, and URL of a specific page on your website.
And this is all super important.
Let's say you want to rank for "tire repair Orlando Florida."
You will need to create a web page on your site that details Tire Repair. But that is not enough. Your chance to rank #1 is better by also operating a service location in Orlando, Florida.
On-Page SEO ensures that your web page is in the correct category of the search engine database.
The content of your website should reflect your expertise for your specific service.
Solely having a business that does a unique service is not enough information for search engines to categorize your web pages.
This little blurb hit on the content part of On-Page SEO, and there is more to know…
What Is SEO Link Building?
This is where most of your budget goes, and most of the SEO influence happens.
SEO Link Building is getting other websites to link to your site in a variety of ways.
Often you do it naturally like creating a social profile on Facebook and linking to your website. This is a backlink.
Other times you write a guest post on an industry blog and within that post should be a link back to a page on your website. This is also a backlink.
Any link from a site that is not your own is a backlink.
Links to your site are usually a good thing. Most of the time people don't pay much attention to the quality of the links to their website.
SEO Link Building is the practice of paying careful attention to the links that point to your site.
Part of link building is to ensure random keywords don't saturate your backlinks. Also ensuring that the links to your site are high quality and natural for the website that it sits.
If your business is to consult on flipping houses, then you want links that have "flip houses" in the anchor text.
But let's say that all 300 links to your website home page says "flip houses."
100% saturation with the keyword.
You should be #1 in no time! Right? ... wrong.
Unfortunately, that is unnatural for the mixture of links to a website home page.
With that strategy, you might make it to page 2 at best.
Instead, focus on the mixture of the backlinks to the site as well as the quality of the links pointing to your site.
The mixture of backlinks might have anchor texts that are your brand name, the page URL, or even a "click here." Yes, you should have your keywords as anchor text too, but don't go crazy.
The quality of a site means links from more popular websites pointing to your website.
A link from JimmyPlumbing.com has less value than a link from Yahoo.com/news/.
The JimmyPlumbing.com link is a low-quality link while a Yahoo.com link would be a very high-quality link.
The quality of backlinks to your website has a significant influence on the position your web page ranks.
Because Florida is home and I have come to enjoy so many businesses here. Every business owner I have met in Florida has been kind, honest and open.
It is that culture that drives my passion to help grow their business in the Florida marketplace.
My method happens to be SEO and Digital Marketing. It is cost effective, measurable, and agile. Which is precisely what service business owners need to market their business today.
The Gallas Company: Orlando Marketing Agency
TGC results speak to our tenacity and successful relationships with business owners and their team.
Look, anytime someone asks for help they are taking a leap of faith.
In some cases, they might be asking God to help guide their decision and send them in the right direction.
In other cases, they might be analyzing every detail to be confident of the right decision.
Or they need a service provider that speaks their language because all this web stuff is not their focus.
I have been on the asking and the receiving end of this equation too many times to count.
Each request for our expertise is not taken lightly. Helping people grow their business is what drives our team each day.
As a marketing agency, our primary concerns are to:
- Grow exposure to your target audience
- Educate your audience about their top interest in your area of expertise
- Help your audience make a buying decision
I mentioned our results and one success always jumps to the top of my mind.
We helped grow the Her Universe email marketing list from around 3,000 to over 34,000 in two years. The list composed primarily of customers and new customers. Now to some, they say that's child's play; it's a tiny list. But in this niche, it's never happened before.
The growth of that email list added to their bottom line. That, in part, lead to the acquisition of Her Universe by Hot Topic a year later.
This engagement demonstrates a great partnership between the teams of Her Universe and The Gallas Company. Each team's service to the goal complements each other.
Her Universe produced excellent products that the audience desires. TGC implements marketing avenues to expose the target audience to those products.
This wasn't a snatch and grab of every email we came across. This was a plan to grow strategically; to identify long-term customers. It paid off, and it continues to pay off.
That is the kind of marketing partnerships that TGC is seeking to grow.
Meaning, the customer will focus on being the best at what they do.
At the same time, we market to the target audience about how freaking excellent the services and products are by the customer.
What Is It Like Working With The Gallas Company?
There are no layers of gatekeepers or hoops to jump through for customers. The best communication is direct conversations with decision makers and key people. There is no, "playing telephone" around here.
In every circumstance, you will have a single point of contact. You will have the direct cell phone, business email address, and Skype contact if you wish.
Typical Work Schedule
The team works in agile sprints every week. Which is an industry way of saying, "Your project gets scheduled into a week of work at a time. At the end of the week, you will have something to show for it."
On Monday we divide task and execute with measurable progress by the end of each day. Each morning the team meets to discuss progress from the day before, expected pace for the day to come, and any roadblocks.
We work fast. The goal every week is to have measurable progress and show results. Everyone on the team understands this principle, and it reflects in the work ethic.
Partnered Marketing Services
We operate as an extension of your business as a marketing fulfillment partner. Getting measurable results is vital to us as it is to you.
We help your business grow by taking on marketing projects that never get off the ground. Then see them through to final delivery and measure the results.
This approach will help:
- relieve stressed team members
- bring a third-party perspective to the business
- fill technical gaps without the need to hire more full-time staff
The Partnered Marketing Service is your marketing department in your back pocket.
Some of our customers have full-time marketing staff within their business. Great! We love to work with them.
We often find that at first, these team members need a lighter workload so they can focus on pressing issues.
Other times, the team wants to accomplish something outside of their technical expertise.
Fantastic! In either case that is where we fit in.
Below are areas of expertise we demonstrate in our Partnered Marketing Service:
- KPI Reports
- SEO Strategy Report
- Google Analytics Review
- Google Adwords Review
- Facebook Ads Review
- Designed Mockups
- Production Ready HTML, CSS & JS
- Competitive Keyword Analysis
- Website & Web Page Optimization
- SEO Content Development
- Targeted Backlink Building
- Reputation Management
- Local SEO
- InfusionSoft, MailChimp, Active Campaign, AWeber, etc.
- Automated Webinars, StealthSeminar, Everwebinar, etc.
- Lead Capture, ClickFunnels, LeadPage, Instapage, Wishpond, etc.
- Email Marketing with whatever service you use.
- PPC Campaign Management
- Landing Page Design, Development, and Optimization
- Google Adwords Keyword Analysis
- Google Adwords Campaign Optimization
- Facebook Ads Campaign Optimization
- Ad Writing & Testing
- Talking Head
- Motion Graphics
- Video Sales Letters (VSL)
- Graphic Design
- Web Design
- Web Development
- SEO Optimization
- Competition Analysis & Review
- Strategic Product Offering
- Social Media Strategy
- Search Engine Optimization Strategy
- Pay Per Click Strategy